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Glossary

Confidence Interval

A range of values that likely contains the true difference between variants.

What is a Confidence Interval?

A 95% confidence interval is a range calculated from your data. If you repeated the experiment many times, 95% of these intervals would contain the true difference.

How to Interpret It

  • Interval doesn't cross zero: Statistically significant difference
  • Interval crosses zero: Not significant — could go either way
  • Narrow interval: More precise estimate
  • Wide interval: Less certain — need more data

Example

A 95% CI of [+2%, +8%] for the difference means:

  • The observed improvement is likely between 2% and 8%
  • Since it doesn't include 0, the result is significant
  • B is likely better than A

Confidence vs Credible Interval

A confidence interval (frequentist) is about the procedure — 95% of intervals from repeated experiments would contain the truth.

A credible interval (Bayesian) is about this specific experiment — there's a 95% probability the truth is in this range.

See it in action

runab shows you these metrics for every A/B test you run.

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